From our Secure Passage ad
Buyers changed. B2B didn't.
B2B has always played it safe: features, white papers, stock photos. But buyers are people who live on streaming and social.
Be human. Entertain them.
We believe:
The single point of failure in every sale is not being remembered.
You must market the problem.
Your buyers don't wake up wanting your product. They wake up with a problem. Bring it to life in a way they enjoy, and when it hits again, they remember you first.
That's how you own the category.
You have to be unforgettable.
One ad won't do it. You need a universe of entertaining and memorable video and photography that shows up everywhere your buyers look, until your brand is burned into their memory.
The more places they see you, the harder you are to forget.
You need your marketing to compound.
Media and creative should work as one team, so your whole company sees what's working and every campaign gets smarter than the last.
Lean into what lands. Drop what doesn't.
POV brought to life:
Video Brothers Reel
40+video advertising campaigns made in under two years
RemoFirst · Global Made Simple
2xconversions after launch2025 Demandy Award winner
Loxo · Recruiter Recovery Center
46%more hand-raisers, quarter over quarterHubSpot case study
The problem with B2B marketing
Most B2B brands are invisible.
Buyers pick the names they remember.Here's why most B2B brands never make the list.
From our RemoFirst ad
Memorable is expensive.
Great ads cost real money, so most of the budget goes to media instead. The ads that do run get forgotten.
You can't buy your way out of forgettable.
From our DevSquad ad
And it's hard to pull off.
It takes a sharp idea, great writing, real production and measured media, all working together. Most teams have one or two.
If fun ads were easy, everyone would make them.
What's working against B2B
95 : 5
Only about 1 in 20 B2B buyers is in-market right now. The other 95% need to remember you later.
Prof. John Dawes, Ehrenberg-Bass Institute, via LinkedIn B2B Institute, 2021
~90%
of buyers pick from the vendors they had in mind before they started looking.
Bain & Google survey of 1,208 buyers, Harvard Business Review, Sept 2022
77%
of B2B ads scored just one star out of five for long‑term effectiveness.
LinkedIn B2B Institute × System1, 1,600 B2B ads
68%
of buyers say vendors all sound alike. Meanwhile, 71% of marketers think their messaging is unique.
Dentsu Superpowers Index, 2024
The solve:
Ads your buyers enjoy, so they remember you.
“These are awesome… They are SO fun and they stand out like crazy.”
Step 2 · The Ad Suite
We make B2B ads. The unforgettable kind.
Video ads
Your whole problem, brought to life in one story. It leads on your homepage, on connected TV and anywhere you want the big moment.
Hero · 30sEach one takes a different angle. When the data shows which one pulls hardest, we double down on it.
Pillar 1 · 15s
A pain pointOne pain your buyer knows too well.
Pillar 2 · 15s
A value propWhat life looks like once it's solved.
Pillar 3 · 15s
The experimentA new angle to test with the market.
Plus everything around them
Social cutsEvery format
Every ad sized for every platform, with and without subtitles. Ready to post the day you get them.
Photo libraryAny use case
Your cast, cut out and ready for decks, booths, landing pages and print. Real photos, never stock.
How production works · about 10 weeks
- Pre-productionAbout 4 weeks
Casting, locations, wardrobe and the shot list.
- The shoot1 day, standard
Every ad and the photos, on set.
- Post3 to 4 weeks
Edit, sound, color, every format, delivery.
What it costs
$75Kstandard plan
/FREEwith media commitment $300K+
75 seconds of ads, 1 location, 2 speaking roles and photos from set. Most land between $50K and $100K, depending on content, cast, locations and days on set.
Where it starts
Ad Spark: see the ideas before you commit.
Ad Spark is creative development, before you commit to production. In about six weeks we build the concepts, scripts, look and media plan with you, and nothing gets shot until you love it.
Inside Ad Spark
-
Step 1
DiscoveryA tight 30-minute questionnaire, then a kickoff call. We only need your problem and who feels it.
-
Step 2
Campaign directionsFive or more concepts, each with a story and a look. You pick the door to open.
-
Step 3
ScriptsThe hero and three pillars, written with you. Most lock by round two.
-
Step 4
LookbookMood, sets, props, cast and wardrobe. You can picture every ad before the shoot.
-
Step 5
Media planBuilt by Elite Media Group, our media partner. No media commitment needed.
Example pages from Loxo's Ad Spark. You keep the concepts and scripts either way.
What happens next
- 2Ad Suite productionAbout 10 weeks
Casting, planning, sourcing, the shoot and post. You walk away with your Ad Suite, as a one-off or through our free ads model.
- 3MediaOngoing
Elite Media Group puts the ads in front of your buyers, measures what works and makes it better.
The Ad System
Three steps to unforgettable.
Start with Ad Spark and see the ideas. Make the Ad Suite.
Then, put it to work with media that keeps getting smarter.
-
1
Step 1 · About 6 weeks
Ad Spark
Creative development.
See the ideas before you commit.- Campaign directions
- Scripts for every ad
- Lookbook and media plan
-
2
Step 2 · About 10 weeks
Ad Suite
Production.
One campaign, built to show up everywhere.- 1 hero ad and 3 pillar ads (~75s/suite)
- Social cuts in every format
- A photo library from set
-
3
Step 3 · Ongoing · Optional
Media Management
Elite Media Group plans it, runs it, measures it and makes it perform better.We make your ads for FREE when you run $300K+ in media.
- Plans and buys every channel
- Shows what's working
- Pipeline attribution
About 16 weeks from kickoff to live ads.
Step 1 · Ad Spark
Ad Spark: see the ideas before you commit.
Six weeks, start to decision point. The idea, the words, the look and where it runs, before a dollar goes to production.
-
Week 1
Discovery
You fill out a 30‑minute questionnaire, then we meet for a kickoff call.
-
Weeks 2–3
Campaign directions
We bring five or more concepts, and you pick the one to build.
-
Weeks 3–4
Scripts
We write a 30‑second hero and three 15‑second pillars. Most lock by round two.
-
Weeks 5–6
Media plan and executive presentation
Elite Media Group builds the plan, and we put it all in one deck for leadership.
Add-ons · see them before you pick
Production & Media commitment pointAt week 6 you approve the work, decide on your media path, then we make it.
Step 2 · The Ad Suite
We make B2B ads. The unforgettable kind.
About 10 weeks from the end of Ad Spark: four weeks of pre-production, the shoot, then three to four weeks of post.
The standard plan
Hero · 30sPillar · 15sPillar · 15sPillar · 15s- 1 hero ad and 3 pillar ads75 seconds of live action, all shot on set
- Social cutsEvery ad in every format, with and without subtitles
- Photo libraryYour cast, cut out for decks, booths, pages and print
Pre-productionAbout 4 weeks · casting, locations, wardrobe
The shootStandard: 1 day
Post3 to 4 weeks · edit, sound, color, delivery
Step 3 · Media Management · Optional
Media meets creative. One team.
Most brands split creative and media between two teams that rarely talk.
We work as one with Elite Media Group, so every round of ads gets smarter.
- 1
Video Brothers makes it.
A hero ad and three pillar ads, each one built to be tested against the others.
- 2
Elite Media Group runs it.
They plan, buy and measure every channel: connected TV, social, display and search.
- 3
The data picks the winner.
See which pillar pulls hardest, double down on it, and build your next Ad Suite around what lands.
Where your ads run
You get precision targeting, measurement and pipeline attribution.
Connected TV
Paid social
Programmatic
- Display
- Video
- Digital out-of-home
- Native
- Mobile and in-app
Paid search
- PMax
Run media with usWhen you run $300K+ (min media budget) with Elite Media Group, your Ad Suite production is included.
Timeline & pricing
From kickoff to live ads in about 16 weeks.
Six weeks of Ad Spark, then about ten weeks from sign-off to delivery.
KickoffYou commit here · week 6Live ads · week 16
-
1
Start here: creative development. For teams who want to see the ideas before they commit.
Ad SparkAbout 6 weeksYou get
Campaign directions, scripts for every ad and a media plan from Elite Media Group. Paid on both paths.
Concept
$7,500- Campaign directions
- Scripts
- Media plan
Look Most popular
$10,000- Everything in Concept
- Production lookbook
Preview
$15,000- Everything in Look
- Animated storyboards
-
2
Commitment pointReady to make it. For teams with an approved Ad Spark, ready to shoot.
Ad Suite productionAbout 10 weeksFrom the end of Ad Spark to delivery: pre-production, the shoot and postYou get
1 hero ad, 3 pillar ads, every format for every platform, and a photo library from set.
Pay once
$50K–$100KProduction, on top of Ad Spark. $75K is the standard plan.Run media with us
FreeYour Ad Suite production is included when you run $300K+ in media with us. -
3
Put it in front of buyers. For teams who want the ads seen, measured and improved.
MediaOngoingYou get
Elite Media Group plans, buys and measures every channel. The data tells us which ad to make more of.
Free creative
$300K+ (min media budget)Paced to fit. The ads come with it.À la carte
ScopedRun it yourself, or just buy a media plan.
No 12-month lock-inAd Spark billed Net 30 from kickoffYou keep the concepts and scripts either way
Timeline & pricing
From kickoff to live ads in about 16 weeks.
Weeks 0–6 · Step 1
Ad Spark
$7,500–$15,000
- Required for both paths
Weeks 6–16 · Step 2
Ad Suite
$50K–$100K / FREE
- $75K standard
- Final production budget set at the end of Ad Spark
- Or free with media commitment $300K+
Week 16 on · Step 3
Media Management
- Optional
- Run by Elite Media Group
Production & Media commitment point · week 6After Ad Spark, pick how you pay for production.
Path 1
Pay once
Ad Suite production $50K–$100K
$75K standard.
Run media yourself, with any partner, or with Elite Media Group.
Path 2
Run media with us
Ad Suite production FREE
With a media commitment of $300K+ with Elite Media Group.
No 12-month lock-inAd Spark billed Net 30 from kickoffYou keep the concepts and scripts either way
Next steps
Where do you want to go from here?
Pick whichever helps most. There's no wrong door.
Go deeper on creative
Talk through our process and outputs with the creative team.
Book a creative chatMeet the media team
A chat with Elite Media Group about your audience, channels and budget.
Book media meet & greetLearn how we think
Our thinking on B2B advertising, plus examples to read on your own time.
Read our Learn pageWho you'll work with
- Chandler QuintinCo-founder · Executive producer
Your point person at every step.
- Brian BruzziCo-founder · Creative director
Leads every idea, script and shoot.
- A small core teamStrategy · Writing · Produce · Post
Plus crews we've shot with for years, in Denver.
- Elite Media GroupMedia partner
Plans, buys and measures the media.
Our solution
Unforgettable B2B video advertising that drives pipeline.
Video Brothers Makes the ads
46%
more inbound hand‑raisers, quarter over quarter
21%
pipeline growth
Loxo's campaign, HubSpot case study. Their first Ad Suite ran for about three years.
“We had our best year in company history… so let’s gooooooooo!”
2x
conversions after launch
Record
month for marketing‑sourced deals
RemoFirst campaign, June 2025 · 2025 Demandy Award winner
“700K+ video views, 3M+ impressions, and record-breaking deals in June.”
Elite Media Group Runs the media
39.5x
return on ad spend
96%
cost‑per‑acquisition reduction
95%
client retention
Across Elite Media Group's client base, July 2026. A 70-plus person agency that plans, buys and measures every channel.
Where your ads work
The feed
Social & paid mediaPillars run as paid social and display, sized for every platform.
The living room
Connected TVThe hero on the biggest screen in the house.
The commute
Out-of-homeBillboards and transit screens from the same shoot.
On the floor
Trade showsBooth loops with the same cast and story.
The search
SearchLanding pages and videos that match what they just typed.
The pitch
Sales collateralReal photography for decks, one-pagers and email.
Unforgettable clients
Let's talk.
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